featuring their home, as newspaper ads run the gamut from photo ads to lots of listings reflected on a page with primarily only copy and most classified ads featuring your home are another tool. There are also ads that appear in local real estate magazines and on the internet, preferably on several Web sites.
Local property agents in the Miami area, and their brokerage houses will run ads featuring your house, but not necessarily for the reasons the seller expects. Advertising a home for sale stirs up customer interest, and some of those callers become clients of the agents answering these calls. This builds up a pool of homebuyers looking for property in general in the Miami metropolitan area.
How To Register in Multiple Listing Services (MLS)
Most agents who represent homebuyers and sellers know about your home because it is listed in the Multiple Listing Service (MLS), or has been on a broker's open house preview, and because your agent is also marketing your hoe directly to these agents. Through registering on a Miami-based Multiple Listing Service (MLS), the agents match up their clients, with available homes, one of which may be yours.
The local real estate agents then show the selected homes to their clients, who generally end up buying one. Although ads do not typically sell your house directly, they create a pool of clients for brokers; and one of these existing clients typically purchases your home. You may check out your local yellow pages for Miami-based realty associations and brokers, and ask them for advice on how to register your home on their MLS services.
Letting The Broker Advertise Your Home
When a Miami real estate agent, or their brokerage house, advertises homes they have for sale, there is more than one objective. Certainly, the real estate office wants to generate a client base and sell houses, but the advertising also shows other homeowners how effectively they market their listings.
This impresses not only the seller, but also others who may be thinking of selling their home. As advertising brings in more listings, which generate more ad calls, and in return produces more buyers.
Cross selling is often how your property is sold, and generally on a higher percentage, you and your agent will get "lucky"; And someone calling on your house may actually end up buying it. Most real estate brokers are typically more comfortable showing clients homes that they are familiar with. The Broker's Open House is a very effective means to quickly get a large number of brokers into your front door. To maximize attendance, your Listing Agent may also provide refreshments, or a raffle of some sort.
A Property Brochure Distribution system is another way that your Listing agent may effectively market your home to other brokers. There are also services that personally deliver your property brochure to each individual agent in a specific locality. Some local property brokers employ an internet program to email listing cards to the top-selling local agents in your community.
Doing An Open House Helps Buyers Find Your Home
An open house can be also be helpful, but not for the reasons most homeowners think. Just like with advertising, most visitors to open houses rarely buy the house they come to look at. They usually do not even know the price of your home when they stop by to visit - they probably just followed an "Open House" sign to your door.
Often, the exterior of the home appealed to them, because the home is over their budget. An open house is a good way of reminding your neighbors that your home is for sale, which offers them an opportunity to "take a look." Hopefully your neighbors will tell friends or family members about your house, which is often referred to as "word of mouth" advertising.
Aside from this, there are other reasons for holding open houses, too. Listing agents who search a particular Miami neighborhood also use this as an opportunity to meet with other local homeowners who will someday be selling their homes.
Vanessa Arellano Doctor